Start the assessment
Exit Readiness Assessment

What is your business worth — and what would keep it from selling clean?

Five diagnostic questions and one belief number get you a provisional read. The full 40-question assessment plus your financials produces an SDE-based valuation range, industry-multiple placement, tier (Not Sellable As-Is / Discount / Clean / Premium), red-flag ledger, and a 90-day plan — for $49.

Start — free See a sample report
5gate questions
~5 minto your provisional read
$0for the preview
Stage 1 — the gate

Five diagnostic questions, plus two money numbers.

The belief number is what you think the business is worth today. The walk-away number is what you'd need to consider selling — optional. Together they anchor the gap the report closes. The five questions are one per readiness domain.

0 of 12 answered
You + the business

The basics.

Used to pick the industry-multiple band applied to your SDE.
Pricing and valuation are in USD.
In your reporting currency. Rough is fine — you'll enter exact figures in Stage 2.
Two numbers

What do you think it's worth — and what do you need to walk away with?

$
Round number is fine — this is the belief anchor the report compares against.
$
Five questions

One per readiness domain.

Provisional read

Belief vs. preliminary reality — by domain.

The purple bar is how the five diagnostic questions place you against a preliminary readiness read. The full 35 questions plus your financials produce the actual valuation range.

Save for later

A copy of this preview has been emailed to you. You can come back later using the link in that email.

Stage 2 — the full assessment

35 more questions and 10 financial fields (about 15 minutes).

Same shape — pick the option that most closely matches your business. Financials at the end drive the SDE build-up and the valuation range.

0 of 45 answered
Financials

Ten numbers, roughly.

Rough is fine. If you're missing one, leave it blank — the report notes what it can and can't do without it.

$
$
$
$
Everything the business spent — salaries, rent, materials, marketing, everything.
$
Salary + dividends + any personal payouts. Added back to SDE.
$
$
Subtracted from enterprise value to get equity value.
$
Vehicle, phone, travel, subscriptions, one-off legal, etc. Roughly what a buyer would strip out.

Your read is ready

Here's the preview. The full report goes deeper.

Full report
$49

Complete Exit Readiness Assessment for your business — SDE build-up, industry-multiple valuation range, tier placement, red-flag ledger, and a 90-day plan.

14-day money back — not useful, email us for a full refund. No questions asked.

  • Full 40-question readiness score by domain (Financial Quality, Transferability, Growth & Market, Operations & Systems, Deal Readiness)
  • SDE build-up — EBITDA + your compensation + family adjustment + rent normalization + add-backs
  • Industry-multiple valuation range (based on BizBuySell benchmarks) — enterprise value + equity value
  • Tier placement: Not Sellable As-Is / Discount Exit / Clean Exit / Premium Exit
  • Every red flag with its impact on price and the first fix
  • 90-day plan sequenced by leverage on the valuation
  • Hosted online — printable, shareable, no PDF app required

See a sample report

Secure checkout via Stripe. Report arrives in your inbox within minutes of payment.